Radiohead, The Stooges and The Good The Bad and The Queen begun making and distributing their own music DIY. Sonic Youth was doing DIY and basically put DIY in the dictionary. Are we seeing some innovations in music biz a bit like 10 Ways To fix The Music Industry?
Radiohead was offering it's new album In Rainbows for sale online, for whatever price fans wanted to pay for it...but now their website has shut down sales...
The obvious question now is why would Radiohead kill the promotion and go back to a traditional sales model if the cash were rolling in?
The album is still in its infancy, say music industry executives. The economic life span of an album can last as long as two years. It starts when an act releases a record and is extended when the performer goes on a concert tour.
"For those of you who wish to buy In Rainbows in the usual way," said a message at Radiohead's site on Tuesday, "it will be available on CD/vinyl and download from traditional outlets from the 31st December 2007."
Several publications have also reported that Radiohead is negotiating to make In Rainbows available on iTunes.
You can argue that the reason to pull the plug on the offering is to give the band a chance to tap into the shrinking but lucrative CD market. Discs are still the way most people listen to music.
But if the pay-what-you-want promotion was a cash cow, why not keep it going at the same time that you sell CDs? If the digital and CD markets are separate then there's no fear of undercutting disc sales. If they are not, then hasn't the high-profile online promotion already doomed physical sales? From here.
It seems Radiohead took a page out of The Clash's history (they once sold a three album release for 2 bucks called Sandinista) made for their fans.
Radiohead gave fans a couple of weeks to get the album by downloading it...and now the band moves sales to the traditional format.
Interesting how inventive bands are often inventive at marketing and beating the market...
It works both ways too. Many huge pop stars a couple of decades ago have found themselves without support. Recording companies say they can't sell them. Some of these pop stars have taken the route of corporate sponsorship in order to pursue their artistic visions. Bob Dylan is making a statement by working on a mainstream radio program and doing an SUV commercial. Joni Mitchell hadn't made a record and stopped making music until Starbucks approached her with a record deal.
"John Mellancamp has for years gotten the cold shoulder from critics. More recently he's been harassed for his anti-war views. Unfazed, he's just made what may be the best album of his multi-platinum, 31-year career, Freedom's Road—and if it takes a Chevy-truck ad to get it heard, that's fine by him." from Vanity Fair
A few of my blog friends are writing and being published outside the mainstream publishing industry and here is a good example with a book by Amy Ruttan (remember I met her in London Ontario this summer?) We are seeing more and more p2p economic emergence and it isn't even the apocalypse yet.
Thirteen loosely considered things about working in the arts...Visitors leaving a comment will be linked here: 1) comedy Plus 2) Puss Reboots 3) The Pink flamingo 4) A Gentleman's Domain 5) Pop Culture Dish 6) Grearfulliving 7) Nicole Austin-Romance Writer 8) One Old Green Bus 9) Damozel 10) Don't Eat Baby 11) Midnight Moon Cafe 12) Four dinners 13) The Urban Zoo 14) Tweetey 15) Lori's Light Extemporanea 16) From A Lofty Perch 17) Fond of Photography