Monday, February 06, 2012
Madonna Bowl And "It's Halftime In America"
The best part of the game and the commercials (which were more or less boring) was MADONNA! LOVED the Roman Gladiators pulling her out like Cleopatra. Also thought Madonna was wise and generous to include Nicki Minaj, M.I.A. and LMFAO and Cee Lo in her show. Well done!
And who directed her performance?
(CBS News) Madonna's Super Bowl XLVI halftime extravaganza -- Roman soldiers and all -- was the brainchild of Jamie King. Every aspect of the star-studded, 12-minute spectacle, from the choreography to the lighting, costumes and sets was overseen by King, who's been Madonna's creative director for the past 13 years and, interestingly enough, is a superstar in his own right.
This wasn't King's first Super Bowl experience. He choreographed Diana Ross's halftime show in '96. And he danced with his idol Michael Jackson in the early 90's at the Super Bowl and on tour.
These days, he's considered the most successful concert director of all time. His shows include the Britney Spears' Femme Fatale tour, Christina Aguilera's Stripped tour and Ricky Martin's Black and White tour. His tours have grossed nearly $2 billion.
When asked what a concert director actually is, King replied that he doesn't exactly know himself. "You know, when I started in this game, I started as a dancer," King said. "And then I became creative director for Madonna, which turned into director for Ricky, and Britney, and Rihanna, and Madonna. It just kept growing." fro here
As for the commercials...they were pretty drab. The best was is obvious...David Beckham. The "go daddy" were completely stupid. The Ferris Bueller was brilliant like a puzzle hunting contest. I loved the Clint Eastwood Detroit commercial and the dog losing weight advert. The rest hum haw.
Here is a note about Eastwood doing a union/bailout ad on Huffington Post
Try not to cry watching this advert...it's god speaking!