Tuesday, February 05, 2008
Toys Come To Life
I don't know what it is...maybe there is even some kind of name for liking objects put to animation. Maybe I am a bit like Frankenstein wanting to see clay animated...reversing static "death' to animated "life"...but these videos are examples of an visual experience I find so fascinating.
I love the Barbie animated commercials. I've never rented one of these contemporary CGI films for kids...never even seen one...but when the commercials come on tv...I wake up! It's as if all the hours I spent playing with Barbie are fulfilled and she is reborn. She is alive and how I saw her as a child....
I just thought this one was cool of animated GIJoe's...I love the cityscape...
Look...I don't even think of myself as bbeing into mascots or ads...but I do get a real lift when I see the Michelin Man come to life. I like Tony The Tiger all loud too. Once in San Francisco I went to a gallery called "The Museum of Contemporary
Anthropology"(I think that is what it was called...) and they had on display hundreds of brand mascots. It was overwhelming and kind of beautiful. They also had a collection of 5,000 polyester shirts.
Though most Americans recognize the Michelin Man--the symbol of what is now the world's leading tire company by market share (No. 294 on FORTUNE's Global 500)--their appreciation for him is only tread-deep. They think of him as a younger cousin to the cuddly Pillsbury Doughboy, who was created in 1965. But the Michelin Man has been promoting tires since 1898. Though not the oldest corporate mascot (the Quaker Oats Pilgrim goes back to 1877, and Aunt Jemima to at least 1893), he has probably been drawn, painted, sculpted, die-cast, injection-molded, animated, and pixelated in countlessly more postures--and in infinitely more imaginative postures--than they or most of their protégés put together, including the Morton Salt Umbrella Girl (1911), Mr. Peanut (1916), Betty Crocker (1921), the Jolly Green Giant (1925), and Reddy Kilowatt (1926). (I exclude Mickey Mouse, born in 1928, because he is Disney's product itself, rather than simply an emblem of its product.)
Anyone have any theories on why I like to see the Terminator fight Cleatus, or Barbie able to move of her volition? I think it must be something to do with mythology and the idea of making a toy boy have life like Pinnochio or Frankenstein...having alchemy to make birth or regeneration...like the seasons...some primal emotion...but I can't think of how to describe it...
Action Figure Insider
Cleatus Fox Tv Robot this is a curiously intense article about an action figure.
Michelin Man history
Who brings product Mascots to life?
Making mascots into characters